Case study
Building Organic Visibility From a Blank Blog
A content and SEO plan built from scratch for a company with no prior organic search presence.
Framework example — results pending client publication approval
Challenge
The client's organic traffic was almost entirely branded search, with no visibility for the non-branded terms their customers were actually using to research the category.
Strategy
Keyword and competitor gap research identified a realistic set of topics to target first, sequenced around search volume and achievable difficulty.
Execution
A recurring monthly content calendar was implemented alongside on-page SEO fixes to existing pages and a technical SEO cleanup.
Result
Placeholder — real performance figures will be published here once client reporting is finalized and permission to share is confirmed.
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